Footage of 2,151 cars makes for a frightening PSA
Distracted driving is a serious problem. But while the stats are staggering, they remain just numbers, without much pull.
SR22Agency.com wanted to change that—to show distracted driving in real time. So, it set up cameras over I-95 in Florida, filmed for 20 minutes and examined the footage to see how many drivers weren't fully focused on the road.
Some 2,151 cars were filmed in all. Check out the disturbing footage:
It's a pretty great experiment. And the way it's been shot and edited, making the road look like a raceway—which, let's face it, it is, however insulated you feel going 70 in your glassed-in vehicle—has a chilling effect.
Here are the numbers from the experiment: Of the 2,151 total drivers, 185 of them (8.6%) were distracted. Of those 185 drivers, 81% were talking on the phone; just over 9% were texting; more than 6% were eating; and more than 3% were otherwise distracted.
There is lots more info about the problem of distracted driving on this website. One caveat: It is legal in Florida to talk on the phone while driving. If you don't consider talking on the phone to be distracted driving, the numbers go down significantly.
SR22Agency.com is an organization that creates original research around issues concerning drivers around the country.
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